SMS Privacy Policy - Callie’s Wags to Whiskers

This SMS Privacy Policy describes how Callie’s Wags to Whiskers (“we,” “us,” or “our”) collects, uses, and protects information you provide when you opt in to receive text messages from us. By opting in to our SMS program, you agree to the terms of this policy. This policy applies to all SMS/MMS communications sent by Callie’s Wags to Whiskers.

1.  SMS Program Description

Callie’s Wags to Whiskers operates an SMS messaging program to communicate with clients regarding appointment reminders, booking confirmations, grooming updates, promotional offers, and other information related to our dog grooming services. Message frequency may vary. Message and data rates may apply.

2.  How to Opt In

You may opt in to receive SMS messages from Callie’s Wags to Whiskers by providing your mobile phone number at the time of booking, by submitting your number through our website booking form, or by texting a designated keyword to our business number. By providing your phone number and agreeing to receive text messages, you expressly consent to receive SMS/MMS messages from us. Consent is not a condition of purchasing any services.

3. How to Opt Out (STOP)

You may opt out of receiving SMS messages from Callie’s Wags to Whiskers at any time. To unsubscribe, reply STOP to any text message you receive from us. You will receive a one-time confirmation message, and no further messages will be sent to your number. You may also contact us directly at [phone number] or [email address] to request removal from our SMS list.

4. Help

For assistance with our SMS program, reply HELP to any text message you receive from us. You may also contact us directly at (909) 655-5064 or Valerie@calliesw2w.com. For additional support, visit our website at https://www.calliesw2w.com/.

5. Information We Collect

When you opt in to our SMS program, we collect the following information: your mobile phone number, your name (as provided at booking), your pet’s name and grooming preferences, appointment history, and any communications you send to us via text message. This information is collected solely for the purpose of providing you with our grooming services and related communications.


6. How We Use Your Information

We use the information collected through our SMS program to: send appointment reminders and confirmations; provide grooming status updates and pickup notifications; respond to your inquiries and requests; send information about promotions, specials, or new services (where you have consented); and improve our services and client experience. We will not use your information for any purpose inconsistent with this policy.

7. SMS Data Sharing

Callie’s Wags to Whiskers does not sell, rent, trade, or share your mobile phone number or personal information with third parties for their own marketing purposes. Your information may be shared only with our SMS service provider for the sole purpose of delivering messages to you. We do not share your data with marketers or unaffiliated third parties. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

8. Data Security

Callie’s Wags to Whiskers takes reasonable measures to protect your personal information from unauthorized access, loss, misuse, or disclosure. However, please be aware that no method of electronic transmission or storage is 100% completely secure, and we cannot guarantee absolute security. By using our SMS program, you acknowledge and accept this risk.

9. Your Rights

As a California resident, you have certain rights under the California Consumer Privacy Act (CCPA) and other applicable laws regarding your personal information collected through our SMS program, including the right to: access and obtain a copy of your personal information; request correction of inaccurate or incomplete information; request deletion of your personal information; opt out of the sale of your personal information (note: we do not sell your data); and withdraw consent at any time by replying STOP or contacting us directly. To exercise any of these rights, please contact us at Valerie@Calliesw2w.com.

10. Contact Us

If you have any questions or concerns about this SMS Privacy Policy or our text messaging practices, please contact us:

This policy is governed by the laws of the State of California. We reserve the right to update this SMS Privacy Policy at any time. Any changes will be effective immediately upon posting. Continued use of our SMS program after any changes constitutes your acceptance of the updated policy.